In a dynamic business world, maintaining a brand’s leading position requires strategic choices, and one of the proven ways to do this is through the use of promotional gifts at the right time . Promotional products may seem like simple giveaways, but they have the power to spread your brand message far and wide, effectively and repeatedly.
While promotional gifts come with a cost , the right promotional gifts can be a game-changer for companies aiming to boost sales. From humble canvas bags to tech- forward wireless phone chargers,GaN phone chargers , promotional items feature your logo and work tirelessly to spark curiosity, build connections , and leave a lasting impression on recipients. These products quietly seep into everyday life, subtly reminding people of your brand every time they use them, making them a valuable tool for building brand awareness and loyalty through brand engagement.
This blog post serves as the definitive guide, providing an in-depth look at the nuanced process of choosing the ideal promotional gift, the many benefits they bring to a business, and smart considerations when pricing.
Why promotional gifts are important
In the dynamic landscape of modern business, the strategic use of promotional gifts has become a powerful marketing tool, playing a key role in promoting your brand and cultivating lasting connections , providing businesses with multiple benefits. Here are the reasons why promotional gifts are considered crucial in today’s competitive market:
1. Brand awareness and recognition:
– Promotional gifts can be a tangible, lasting representation of your brand , and when chosen thoughtfully, by incorporating your logo and message onto the gift they can enhance brand memory among your target audience, leaving a lasting impression.
2 Differentiation and competitive advantage:
– In a market full of choices, promotional gifts offer a unique way to stand out , Unique and high-quality promotional gifts make your business stand out , demonstrate a commitment to excellence and give your brand a unique competitive advantage.
3. Cost-Effective Marketing:
– Promotional gifts offer a cost-effective marketing strategy with a potentially high return on investment. These gifts have a longer-lasting impact than traditional promotions because they continue to serve users while promoting your brand. The initial investment in promotional gifts often pays off with continued brand exposure.
4. Word-of-mouth marketing:
– Carefully selected promotional gifts leave an unforgettable impression on customers and recipients are likely to share their positive experiences, creating valuable word-of-mouth marketing . This organic promotion can attract new audiences and enhance your brand reputation.
5. Encourage desired behavior:
– Promotional gifts can be used strategically to encourage specific behaviors. For example, offering a mobile phone charger as a gift with purchase can motivate customers to choose your brand over your competitors, thereby driving them to take the desired action.
6. Demonstrate corporate values:
Promotional gift selection reflects your corporate values. Choosing high-quality, innovative products clearly communicates your commitment to excellence. This positive association helps build a good brand image.
How to choose the ideal promotional gift
1. Consider the company ’s values
First of all, you need to consider what corporate values you want to convey through promotional gifts to decide which gifts can achieve the effect ; there are many promotional gifts to choose from , but not all promotional gifts are in line with your company ‘s identity .
For example : You are a well-known air conditioner brand company . If you choose a paintbrush costing $ 0.5 ~ $ 1.5 as a promotional gift for an event , it is obvious that this decision is wrong . The value that Benhe can deliver cannot meet the requirements of the air conditioner brand and is inconsistent with your air conditioner brand image ;
but if you choose a 20000mAh power bank and print the air conditioner brand on the mobile power bank LOGO , in this way the value conveyed by the promotion will be greatly improved , and there will be an opportunity to increase product sales through promotional activities .
2 . Consider it from a cost perspective
As we all know , purchasing promotional gifts will incur a cost , and generally the number of promotional gifts is huge , so promotional gifts with a unit price that is too high will bring a certain burden to the company ;
the number of general promotional gifts The unit price should be controlled between 0.5 % and 1.5 % of the unit price of the main product ; and the number of promotional gifts should be controlled well. The more free gifts, the better , need to be based on the needs of each event.
The purpose and scope are to determine the number of gifts , focusing on completing the main business sales target and conveying brand value , so that promotional gifts can play their greatest role .
3 . Think about the audience
3.1 Before holding an event , you need to comprehensively consider the age of the audience , the characteristics of the event venue , the living habits of the audience and other factors to select appropriate promotional gifts ; for example : you are in a city with warm weather all year round . The city held an event and chose ski- related products as gifts . This was obviously not a wise move .
3 . 2. Consider the practicality of the gift . It is best to choose products that are closely related to the lives of the audience and are useful . After the event is completed, potential target customers will enhance their recall of the brand while using the product .
It’s not just thrown into the trash can on the way home ; for example , if you choose a mobile phone charger as a promotional gift , this is a product that almost everyone can use . When using a mobile phone charger , you will be reminded of this company when you see the logo on it , which undoubtedly increases the memory of the brand in consumers ‘ minds .
4. From the perspective of the company ’s main products
Choosing products related to your main business as promotional gifts will make it easier to attract potential target users . For example , if you are a well-known mobile phone charger manufacturer , you can choose a mobile phone case and print your LOGO as a promotional gift ;
If you are a car brand dealer , you can choose to use a car mobile phone charger as a promotional gift , which has more significance for brand promotion .
How to Customize Promotional Gifts
promotional gifts have promotional attributes , so general promotional gifts or packaging will have the company’s LOGO printed on them. Such products cannot be wholesaled directly from the market and can only be obtained by customizing them from the factory ;
Customizing promotional gifts is usually a complex and time- critical process . Let’s take a look at the steps involved in this process and the emergencies that may be encountered ;
1. Customization steps :
1.1 Determine the customer ‘s brand needs , quantity, packaging requirements , demand date and other information in order to formulate a complete gift customization plan .
1.2 Develop a design concept containing customer brand elements and provide it to the customer for approval.
- 3 Look for OEM factories instead of importers , wholesalers , and distributors ; for example : if you choose a mobile phone charger as a promotional gift , you need to search for B2B keywords such as phone charger manufacturer on the Internet . Find the mobile phone charger factory to help you complete customized production.
- 4 Review the factory qualifications , confirm the production process , and ensure that the factory can complete 100% of the customization requirements .
1 . 5 Determine quality standards and prices with factory.
- 6. Determine the delivery time . The delivery time is a very important step for promotional gifts , because the date of the promotional event has been determined , and the promotional gifts must be received one week before the event .
- 7. Determine logistics and distribution methods , and track the progress of each step to ensure that the goods are delivered to the destination within the appropriate time .
2. Plans to deal with temporary customer changes
- 1 Design Approval Delays: You need to maintain open communication with your clients to minimize delays in design approvals and revisions.
- 2. The quantity usually changes during the production process, and the packaging information has not been confirmed by the customer for a long time : you need to form a project team with professional designers or sales staff to communicate closely with the customer . Ensure that every link is quickly confirmed by customers ; on the other hand, professional purchasing personnel contact the factory to accurately convey customer needs to the factory and follow up on every step of factory production .
2.3 The customer temporarily changes the delivery date : If the customer unilaterally changes the delivery date temporarily , if it will disrupt your entire plan and make us unable to deliver on time , you should firmly say “NO” to the customer and Show the entire production schedule to the customer ; if necessary , it is recommended to sign a contract with the customer at the beginning to prevent the customer from changing their mind at short notice .
Summarize
In short, there is an art to the process of selecting promotional gifts, and promotional products embody both style and substance, deftly transforming ordinary items into extraordinary brand experiences. Done right, it can take your business to new heights.
After all, free stuff can make potential customers happy and fresh in their minds . Don’t forget to use promotional gifts to promote your business . Whether you’re looking for promotional products to enhance your brand, or ways to engage employees and build a stronger, more productive workplace culture, you ‘ll achieve more than the usual with our phone chargers and power banks , becoming a catalyst for lasting success in an increasingly competitive market.
At the same time , the process of customizing promotional gifts is also full of challenges . Choosing innovation, choosing high quality , and choosing a mobile phone charger and mobile power supply factory with OEM capabilities are the keys to completing the entire customization plan .
